C Below


It's been said that “happy clients are the best advertising money can't buy. Within a relatively short space of time C-BELOW THE LINE has not only developed an impressive portfolio of work, but also welcomed a prestigious group of clients on board. Carine has a wealth of experience in the fields of sales and marketing, focusing specifically on the eventing and experiential marketing industry.

Her clients are extremely diverse and bring with them exacting international standards of quality. With this in mind C-BELOW THE LINE continues to not only rise to the challenge, but raise the bar in terms of service excellence. With her strong networking base and excellent negotiation skills, Carine is adept at securing the best suppliers at the most competitive rates.I have been fortunate to work throughout South Africa and have developed an organized network with like-minded agencies and individuals that can provide the same or similar service, making nationwide projects achievable, especially in Gauteng where my network is as vast as it is in the Western Province.”

C-BELOW THE LINE is immensely proud of the clients who have supported and inspired them over the years. Collaborating with these cutting-edge visionaries has been immensely rewarding. Forging lasting relationships and building powerful bonds is yet another of Carine’s many strengths and perhaps one of the most important factors in this intensely people-driven industry. Their unique selling point is that all clients, both old and new, receive individual attention from the moment they are presented with the original concept until the final curtain call. Working closely with the client, Carine and her team are passionate about the high level of care and commitment they demonstrate when meeting and exceeding their clients’ every need.


Carine and her team are not only focused on corporate service excellence, they are also deeply committed to community upliftment and supporting causes close to their heart. One such worthy initiative is Operation Smile South Africa. It is estimated that two billion people, or one-quarter of the world’s population, lack access to basic surgical care. Every 3 minutes, a child is born somewhere in the world with a cleft lip or cleft palate.

Operation Smile is an international medical charity (and one of the largest surgical organizations in the world) whose global network of thousands of medical volunteers from more than 80 countries is dedicated to helping improve the health and lives of children from more than 60 countries. Since its founding in 1982, Operation Smile has provided hundreds of thousands of free surgical procedures for children and young adults born with cleft lip, cleft palate and other facial deformities.

Operation Smile performed more than 17,000 dental procedures during 2015 at their centers as well as local and international dental missions. In 2015 their medical volunteers conducted 161 medical missions across 112 sites in 29 countries and their programs provided more than 15,000 surgeries to patients worldwide. Also in 2015 Operation Smile provided more than 100,000 specialty medical interactions at their care centers across the globe.

Carine has committed to doing pro bono work for this phenomenal organisation in 2016. “It’s heartwarming to see how these kids’ lives are transformed through the outstanding work Operation Smile does,” she says with a smile.

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